Spotify
Data-Driven Storytelling
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Problem
Most people don’t think about using Spotify in the car because they’re stuck in the habit of listening to the radio. Spotify aims to change the way people enjoy their car rides.
Task
Get people in the US to think about listening to Spotify in the car.
Insight
Beamer, Benz, or Bentley? Americans spend an average of 70 billion hours in their car a year! That means for about 70 billion hours, we’re looking at the car logo on our steering wheels. We’re tracking your car vibes and how you move around the city. Are you crying in a Phantom or a Nissan? Are BMW drivers Barbs or Bardi Gang?
Execution
Out of Home posters with eye-catching fun illustrations that show artists and music genres and their counterpart vehicles that they’re played most in.
