Dosist
Out of Home
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Background
Dosist is a globally recognized, modern wellness company empowering people to naturally manage their health & happiness through dose-controlled cannabis therapy.
Task
Come up with an Out of Home campaign that introduces America to the Dosist range of CBD pens.
Insight
The side effects of cannabis are often viewed negatively. With the cannabis industry growing, eliminating the stigma that cannabis is bad for you is more relevant than ever.
Execution
Create OOH that gets people to see that there’s no reason to be afraid of the effects cannabis can have when with a Dosist pen it will always be positive.
