Squarespace
Integrated
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Problem
People are often intimidated by the thought of starting a business. They get overwhelmed by thinking they need to have everything together before starting their own website. Squarespace’s goal is to help everyone who wants to be an entrepreneur get started.
Task
Create an integrated campaign that convinces first-time entrepreneurs that Squarespace can help them succeed.
Insight
Sometimes starting a business starts with asking yourself a bold question. This campaign highlights the power of asking questions. And how far it’ll take you.
Execution
A campaign that’s centered around building confidence in aspiring business owners by building a support system, comfortable work environments, and helping people understand to not be afraid to step outside the box or ask questions.
Out of Home Advertising
OOH
Out-of-home posters that have quirky quotes will be displayed all over major cities.
Squared Away App
Squarespace will build out an app that’s dedicated to building a community of business owners new and experienced.
Squared Away App
The Squared Away app will feature things like discussion topics, daily motivations, directly linked resources that help with business legalities by state, reminders, notes, to-do lists, and helpful articles made by other entrepreneurs.
PR
StarSpace
Squarespace partners with Starbucks to create StarSpace, a designated area in a Starbucks that lets future entrepreneurs work, plan, and build their websites in a relaxing environment with free coffee refills with a purchase of a StarSpace coffee mug.
