Instagram Shop
Social
Scroll ↓
Background
Instagram Shop was a new feature that gave users the ability to shop from their favorite creators and stores right from the app.
Task
Our task was to create a social campaign that shows gen-zers that Instagram Shop is the newest place to shop all the hottest trendy items that inspire them. They can easily shop the things their favorite creators are wearing without leaving the app.
Execution
In order to grab the attention of gen-zers, we found creators they love from different niches and got them to create UGC content on their own and in their own way. IG is all about authenticity, so we told creators to be their natural authentic selves all while wearing different items that fit their personality.