Lucky Charms
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Background
General Mill’s Lucky Charms is a household cereal brand that wants to bring families together with a delicious bowl of Lucky Charms cereal.
Task
For Lost in the Luckyverse, the task was to come up with a magical story that reintroduces the charms and all their glory. For Creature from the Milk Lagoon, the task was to come up with a story that introduces Lucky Charms’ new Milk revealing dragon charms in a magical way that tells the story of how the new charms came to be.
Lost in the Luckyverse
Lucky the Leprechaun is being chased by kids again! To escape them, he decides to run and hide inside a magical portal leading to the Luckyverse! But where did he go?
Creature from the Milk Lagoon
As Lucky is being chased by hungry kids, he comes across a Hidden Dragon that’s revealed from a milk waterfall. Lucky Charms new dragon charms reveal their true colors in milk!