Reese’s Puff
Packaging Design
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Background
Following the hype after Reese’s Puff’s collab with the fashion brand AMBUSH, RP wanted to continue pushing their boundaries as the number 1 cereal brand in tune with culture.
Task
Come up with a partnership for Reese’s Puff, that would get breakfast eaters hyped and talking about RP all over again by viewing them as the most culturally relevant cereal brand.
Solution
We partnered with the iconic Japanese anime show Dragon Ball Z; a show that was part of many childhood's early morning routine. A show so well known throughout different communities around the world, adults still have thought-provoking conversations about it.
My Role
During the creative process, I designed all 7 cereal boxes that when put together, create one seamless poster of the main heroes and villains in the Dragon Ball Z.
Design Breakdown
Results
DBZ fans were shocked and excited by the collab when it hit the shelves. They took to social media to share their excitement and their search for all boxes.
Roles: CD: Will Lindberg, ACD: Lucy Logan, Sr. Copywriter: Erin Kaupp, Art Director: Brandi Kemp, Copywriter: Jazmine Espejo