Yoplait
15s Video
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Background
Yoplait wants to change its brand image from “itty-bitty-teenie-weenie-yellow-polka-dot-bikini” to “a tasty snack that’s smoother than dad jokes”.
Task
Yoplait approached us to engage with their "blender-savvy" mom target audience, seeking to convey that Yoplait yogurt cups and Go-Gurt freeze-and-thaw snack tubes are the ultimate go-to snacks for both moms and their kids, catering to their fast-paced lifestyles.